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Design & Audience
Experience Researcher

must i say what the problem i am solving for is

Roles: Head Researcher

Methods: Client meetings, Research, Ideate, Testing

Tools: Adobe Premiere Pro, e-Source Creative, Vimeo, Youtube, ShotDeck, FilmAI
Industry: Advertising

My background in Design and Audience Experience Research, gained through my work in advertising, has instilled in me a user-centered design approach that aligns very well with the UX design process.

This approach emphasizes understanding user needs and translating them into solutions that meet both user and client/stakeholder objectives.

Define

  • Meeting with clients to go through scripts, story, structure, approach, their vision, budgets and deadline

  • Understanding and solving for gaps in narrative and budget restraints

  • Understanding target audience in relation to client's product/service being sold
     

Research

  • Competitor research is conducted to scope out the different brands and see how they have chosen to present their products/service

  • Meetings with the Directors are held to ensure the research I conduct aligns with the project goals and fulfills client's vision

  • Research is conducted over several days and several rounds with feedback and discussion with Directors

  • Found references (images, videos and audio) in order to best communicate ideas

Ideate

  • Based on the research, the Director and I will work together to creatively solve for problems that were presented to us by the client

  • We will explore different methods to telling the story in the best way possible for users/viewer to fully experience the emotions

  • This might include story boarding or editing a short video together

Design

  • Assisted with Directors to put together materials needed for the pitch document in order to win jobs

  • Gave creative input on placement of images, videos and text in order for client to best understand our idea

Test & Iterate

  • After presenting the pitch document to clients, feedback is received and we will either go back into research or tweaking story /design elements

  • These new changes are incorporated into the pitch document and is presented to further stakeholders

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