Design & Audience
Experience Researcher
must i say what the problem i am solving for is
Roles: Head Researcher
Methods: Client meetings, Research, Ideate, Testing
Tools: Adobe Premiere Pro, e-Source Creative, Vimeo, Youtube, ShotDeck, FilmAI
Industry: Advertising
My background in Design and Audience Experience Research, gained through my work in advertising, has instilled in me a user-centered design approach that aligns very well with the UX design process.
This approach emphasizes understanding user needs and translating them into solutions that meet both user and client/stakeholder objectives.
Define
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Meeting with clients to go through scripts, story, structure, approach, their vision, budgets and deadline
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Understanding and solving for gaps in narrative and budget restraints
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Understanding target audience in relation to client's product/service being sold
Research
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Competitor research is conducted to scope out the different brands and see how they have chosen to present their products/service
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Meetings with the Directors are held to ensure the research I conduct aligns with the project goals and fulfills client's vision
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Research is conducted over several days and several rounds with feedback and discussion with Directors
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Found references (images, videos and audio) in order to best communicate ideas
Ideate
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Based on the research, the Director and I will work together to creatively solve for problems that were presented to us by the client
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We will explore different methods to telling the story in the best way possible for users/viewer to fully experience the emotions
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This might include story boarding or editing a short video together
Design
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Assisted with Directors to put together materials needed for the pitch document in order to win jobs
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Gave creative input on placement of images, videos and text in order for client to best understand our idea
Test & Iterate
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After presenting the pitch document to clients, feedback is received and we will either go back into research or tweaking story /design elements
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These new changes are incorporated into the pitch document and is presented to further stakeholders